Launched in 1944 originally to the New Zealand armed forces during WW2, Wattie’s Baked Beans have become New Zealand’s number one choice of baked beans. Why? Consumers tell us that ‘Wattie’s is simply Baked Beans as they should be – beans in a delicious thick and rich tomato sauce. Wattie’s tastes the best’. Baked beans are high in dietary fibre, high in protein and naturally low in fat with no added colours or preservatives.