Wattie’s has won Reader’s Digest’s Most Trusted Food Brand and being granted a food award such as this, 2 years in a row, is an exceptional honour. These awards remind everyone at Wattie’s of our shared responsibility for consistently delivering quality food that really is at the very heart of meals Kiwis love. How else would we make it easy for shoppers to say to themselves: Wattie’s – What else?”
Tim Skellern, General Manager Marketing says, “It’s fundamental to trust the foods that we eat, and being recognised as the “most trusted” among thousands of food brands available to Kiwis is a real honour.
Maintaining and building consumer trust is behind everything we do – from the way we grow and source ingredients, make our foods and implement our marketing and sales initiatives in the supermarket chains. It’s a total package. Trust builds relationships that allow the company to better understand our consumers’ wants and needs. This helps with the introduction of new products – because, based on this trust, consumers are more willing to try the new Wattie’s products.”
“Quality and value are the hallmarks of the Wattie’s brand. It all starts with top ingredients, and we’re using local produce where possible. Our rich New Zealand history is founded on 76 years of processing fruit in Hawke’s Bay and harvesting our peas, corn, asparagus and beetroot around the country. Our products can be found in almost every NZ home and we have an internationally recognised reputation for Kiwi product innovation.”
We’d also like to congratulate the Order of St John in taking the top spot as the country’s overall most trusted brand, a position which Wattie’s has been honoured to hold for the past year.
“The people of St John have done some truly amazing work, especially in Christchurch following the earthquakes. They justly deserve their position as the overall most trusted brand. We’d like to extend our congratulations to everyone at St John.”
