For every can of blue-label Wattie’s canned tomatoes sold, Wattie’s will donate 5c to the Prostate Cancer Foundation.
What is Blue September?
Blue September is the annual campaign run by the Prostate Cancer Foundation to raise awareness of prostate cancer, and raise funds to help fight the disease. As one of the founding sponsors of Blue September, Wattie’s marks its third year of support in the campaign.
Why Wattie’s Canned Tomatoes?
In a word, Lycopene. Lycopene is a powerful antioxident found in tomatoes. And cooked tomatoes, such as our canned tomatoes and tomato sauce, have higher concentrations of lycopene than fresh tomatoes. Studies have shown that lycopene may help prostate health. For more information on lycopene, click here .
Check out our September Food in a Minute ® Recipes
In support of Blue September, Wattie’s ‘blue-label’ canned tomato products will be featured on Food in a Minute with two tasty recipes: Chicken Provencale and Super Pan Pasta. Keep an eye out for them on TV and on the Food in a Minute website to hear Buck Shelford talk about the Blue September campaign.
So put a few extra cans of Wattie’s Canned Tomatoes with the blue label, in your trolley this September and help in the battle against prostate cancer.
For more information on Blue September visit www.blueseptember.org
